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Video The Untold Story of Magic Leap, the World's Most Secretive Startup
04:25   |   975K+ views   |   03/24/2018 at 23:22


  • this might be the future of computing
  • this is what the world could look like
  • with magic League a new technology which
  • stands to upend the way we work
  • communicate and play we've created a
  • digital light field signal that mimics
  • how the world
  • the visual part of the world like really
  • interfaces or talks to your brain Ronia
  • bovitz is CEO of magic leet the
  • secretive startup making synthetic
  • digital images like this that merge with
  • real spaces the company isn't in Silicon
  • Valley New York or even Austin it's in
  • southern Florida
  • that's why heavy hitters from tech
  • entertainment and the arts regularly
  • make the pilgrimage to their Fort
  • Lauderdale offices to be wowed by the
  • magic leap experience
  • you probably don't really get it until
  • you actually do it Google has invested
  • CEO sundar pichai sits on the board and
  • earlier this year
  • Alibaba led a 794 million dollar
  • investment part of possibly the largest
  • C round in history all that and we still
  • don't know that much about magic leap
  • but wired has an exclusive early peek
  • you've heard a VR you've heard of AR
  • well Roni is working on something that
  • he calls mr mixed reality that's a way
  • of tricking the brain to think that
  • digital light signals made in magic leap
  • goggles are as real as the world around
  • us so how does magically do it your
  • brain is like a graphics processor and
  • we basically tried to clone what that
  • signal is we made a digital version of
  • that and we talked to the GPU of the
  • brain wired tried it and it is amazing
  • mountains appear to grow out of tables
  • and schools of jellyfish float on
  • ceilings but magically wouldn't let us
  • show you any more than this inside their
  • Florida offices robots are calibrating
  • optics so we can move it around you
  • engineers are brainstorming games all
  • right here and deals with studios are
  • being hammered out talking about
  • demonstrating live sports all to bring
  • Ronnie's vision to reality and to the
  • rest of us at the heart of the
  • technology is this photonics chip
  • whatever you do don't call it a lens
  • magically won't and it says it won't
  • disclose what the final goggles will
  • look like or even if their goggles
  • it's a three-dimensional wafer like
  • component that has very small structures
  • in it and they manage the flow of
  • photons that ultimately create a digital
  • light field signal sounds complicated
  • doesn't it even the people building this
  • technology have a hard time explaining
  • what it is and what it's like to
  • experience it this might sound a little
  • strange but I think it's like dreaming
  • with your eyes open
  • you're just so convinced that what
  • you're seeing in front of you that you
  • know is sort of unreal you know that
  • it's just it feels so real I was not
  • good the New Zealand Edmund Hillary a
  • got his first mail and congratulatory
  • telegram I think of the metal and chrome
  • that we make is awesome right I mean
  • it's reflects potent and your retina
  • does all these crazy crazy awesome
  • things but the most important thing the
  • most important thing is what happens
  • when you put it on right magic leaps
  • potential for gaming and entertainment
  • is obvious but Roni is already thinking
  • about how it might replace all of our
  • other screens too so I can conjure a
  • tablet I can conjure or many televisions
  • I can conjure a home theater but it
  • could be a while before magically
  • conjures up its first product a wearable
  • the company won't commit to a release
  • date and there's competition like meta
  • and microsoft hololens which are already
  • shipping developer kits
  • roni doesn't mind he's willing to wait
  • until magic leap is perfect then he says
  • computing in space will feel completely
  • natural that to me is the real magic
  • leap like you've you crossed through the
  • looking-glass you're on the other side
  • and there's talking white rabbits and
  • alice's there and it's it's pretty cool
  • or maybe it's jellyfish pulsing across
  • the ceiling for now you'll have to take
  • a magic leap of faith

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The world's hottest startup isn't located in Silicon Valley–it's in suburban Florida. WIRED explores what Magic Leap's mind-bending technology tells us about the future of virtual reality.
Check out our cover story for more info on Magic Leap:

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WIRED is where tomorrow is realized. Through thought-provoking stories and videos, WIRED explores the future of business, innovation, and culture.

The Untold Story of Magic Leap, the World's Most Secretive Startup

Starring: Jessi Hempel
Executive Producer: Editor in Chief - Scott Dadich
Consulting Producer: Creative Director - Billy Sorrentino and Editorial Director - Robert Capps
Associate Producer: Associate Producer - Junho Kim
Producer: Senior Producer - Sean Patrick Farrell


virtual reality magic leap hololens meta cardboard google cardboard samsung vr vive oculus rift

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