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Video How to Make A YouTube Video

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16:10   |   2M+ views   |   today at 09:28

Transcription

  • hello my name is Matthew Crawford on
  • YouTube I'm also known as teching 101
  • and today I'm going to go through a
  • brief tutorial video with you on how to
  • get started making a video on YouTube
  • now this tutorial is not meant to be
  • really in-depth it's meant for somebody
  • that's never been on YouTube before
  • never really film themselves and it's
  • just wanting to get into the whole thing
  • so with that being said I'm going to
  • break this video up into four topics the
  • idea stage the filming stage the editing
  • stage and the uploading stage where you
  • share your content with the rest of the
  • world so let's get started now before
  • you decide on exactly how you're going
  • to shoot your video or before you even
  • pick up a camera really you need to
  • decide on your content what are you
  • going to be making videos about on
  • YouTube because a positive about YouTube
  • is that it's a really big place that has
  • hundreds of millions of videos on it but
  • a negative of it is that it's a really
  • huge place that has over hundreds of
  • millions of videos on it if your content
  • is not something that is special or
  • really stands out or is just not done
  • well as if you really don't know what
  • you're talking about when the video
  • begins people are going to be clicking
  • off of it in the first few seconds this
  • is even worse when it comes to
  • television or movies you might have
  • heard something called the five minute
  • rule where if you're not invested in a
  • program in the first five minutes you're
  • going to click off and go to something
  • else with YouTube that's way worse
  • because this is a service nobody has to
  • pay for and they could literally be
  • watching another video within just a
  • click of a button so you really need to
  • draw that audience in and a good way to
  • do that is being knowledgeable about
  • your content so whatever content you're
  • going to put out there on YouTube
  • whatever video you're going to make make
  • sure it's about a topic that you know
  • stuff about and the great thing is it
  • doesn't even have to be something that
  • you might find important like politics
  • for instance I mean it can be but it
  • could be something as insignificant as
  • maybe an old television show that you
  • might like something that's been off the
  • air for years and but you really loved
  • and you've seen all the episodes and you
  • might feel it's insignificant because
  • it's not something you can just go into
  • a conversation with with somebody on the
  • street but on YouTube it's different
  • you're sharing your content with an
  • arena of people from different cultures
  • from different countries it doesn't
  • matter how insignificant your content
  • feels to you there
  • bound to be at least a few people out
  • there in some community that will latch
  • onto it and that will want to watch your
  • content so your own worst enemy here is
  • you now that's the first aspect of
  • crafting an idea for your channel just
  • coming up with something that you know a
  • lot about think that's self-explanatory
  • but the second aspect I find is just as
  • important and that is entertainment
  • value what you want to be thinking about
  • is what you can do to make your video
  • unique from everyone else that's talking
  • about the same thing you are even if
  • you're picking out something that you
  • might not have a lot of followers for
  • you want to be able to stand out so
  • people remember you and whatever you do
  • does not necessarily have to tie in with
  • your topic it could just be where you
  • film what your background looks like or
  • what you're wearing for instance in my
  • videos I discuss Japanese anime and the
  • only thing that I do at first glance to
  • really stand out is that I wear a suit
  • and a tie in all my videos it has
  • nothing to do with my topic that I'm
  • discussing but I made that decision
  • because I knew people would you know
  • remember me just for the way I dress and
  • it worked so think about something like
  • that so now that you come up with the
  • first step you have a topic that you
  • feel like you know a lot of stuff about
  • and you have somewhat of an idea on how
  • to make that topic entertaining now it's
  • time to film yourself so that you can
  • share that with the masses
  • so just to talk about the technology
  • itself very briefly on what kind of
  • camera I would prefer that you use it
  • would most certainly be an HD camera of
  • any type the problem here is that in the
  • beginning stages of YouTube back when it
  • started in 2005-2006 HD cameras were not
  • really commonplace for everyone just to
  • purchase at a reasonable price so their
  • video quality was a little bit
  • understood while it was not that great
  • and people still became really popular
  • with that camera quality however now 10
  • years later pretty much all the most
  • popular people on YouTube have very good
  • camera quality at least an HD camera you
  • don't have to run out and buy something
  • that is an absurdly expensive camera but
  • HD is felt as like the bare minimum
  • right now because once again going back
  • to that five-second rule if somebody is
  • watching your channel even if it is a
  • topic that they might be interested in
  • if they keep watching if the video
  • quality is not very good and to some
  • people just being not HD is that's
  • inferior in their eyes they will click
  • off of it so the quality is just as
  • important as your topic so with that
  • being said I'm going to put a link in
  • the description below to a website
  • called camcorder column that I use it's
  • a website that lists all the different
  • cameras that you could possibly buy
  • listing prices on the internet if
  • they're professional-grade cameras if
  • they're cameras more for just casual use
  • so that'll probably get you a decent
  • idea on depending on what you want to
  • discuss where you're going to shoot a
  • fits going to be an indoor camera
  • outside maybe it's something that you
  • need a little bit more durability for
  • like a GoPro camera that'll give you an
  • idea for what price range that would fit
  • for your videos and how much that you
  • could afford so just to give a few tips
  • about filming itself number one your
  • appearance you want to look presentable
  • when filming a video you don't have to
  • dress up like in a suit and tie like I
  • do but think of it as going to church or
  • going to the office you want to make
  • sure you look nice when people are
  • watching you because if you don't seem
  • interested in the topic then they're not
  • going to keep watching so the first is
  • definitely appearance the second I would
  • say is your backdrop what is behind you
  • when you film and I understand that when
  • people are just getting started making
  • videos they don't they don't always have
  • a room that they can go to with a blank
  • wall where there's nothing distracting
  • behind them or a room that they can
  • convert into somewhat of a studio where
  • they can throw up images for what you
  • know whatever topic they're discussing a
  • lot
  • when you're getting started off you're
  • going to have to film possibly in your
  • bedroom or just in your apartment or
  • wherever you happen to be living and of
  • course the issue with that is there's
  • going to be you know uh traces of your
  • own life behind you like if you film in
  • your bedroom there's going to be you
  • know posters up behind you or you know
  • personal effects things that you are
  • interested in and that's not really a
  • problem that gives you it gives your
  • viewer a look into your life but you
  • want to make sure that it's not too
  • distracting
  • you want to make sure your room is
  • cleaned up when you make a video you
  • want to make sure that there's nothing
  • behind you that your viewers are going
  • to be paying more attention to rather
  • than the star of the show because that's
  • you you are the star of the show so
  • that's just idea for the backdrop and
  • the third and final tip I'm going to
  • give you here is that of lighting
  • lighting can completely ruin your video
  • if it's not set up right and there's
  • very few feelings that are worse for
  • somebody that makes content on YouTube
  • then making an entire video discussing
  • your points really feeling like you did
  • a good job making a video and then
  • finding out that most of it is
  • completely unusable because of some
  • stupid reason like there was a window
  • open behind you and that created a
  • silhouette so you're all darkened out or
  • that you thought the lighting was
  • accurate but I mean adequate but when
  • you look at it you turn out that you're
  • a much darker or much brighter than you
  • really showed to be now the easiest way
  • to get around this would be doing
  • something called a three-point lighting
  • setup where you're standing with your
  • backdrop behind you and you have one
  • light to your left one light to your
  • right and then one light above you going
  • straight and you can adjust those
  • depending on you know if your background
  • is a pure white wall or something or if
  • it's black you can make adjustments as
  • those sees fit now usually do a pretty
  • good job of illuminating you without
  • washing you out or making giving the
  • silhouette problem or anything such like
  • that however this can only really be
  • done with certain lighting equipments
  • and that can be very expensive the
  • lighting equipment that I use cost in
  • and around eighty or ninety dollars and
  • I understand that's not something that
  • everyone can just spend on equipment to
  • make videos on the internet that they
  • may necessarily might not be making a
  • lot of money off of right off right out
  • of the gate but there are other ways you
  • can set up lighting that doesn't
  • necessarily have to cost a lot of money
  • you just want to make sure that you
  • don't look too washed out or too
  • shadowed a good way that I always do it
  • even before I had these really good
  • lights was that I would film myself for
  • about five or ten seconds where I would
  • film my entire video and then I would
  • turn
  • off the camera and then check it to make
  • sure that I was well illuminated that I
  • wasn't too washed out or I wasn't too
  • shadowy and then I would turn my camera
  • back on then continue making the video
  • properly so that that's just one tip if
  • you're not really sure on how lighting
  • is but yeah it really can make or break
  • your video if it's not done accurately
  • so now we get to the third part which is
  • editing and this is something that I
  • honestly might make an entire separate
  • series of videos about because it's a
  • topic that is so huge that I could not
  • possibly you know discuss everything in
  • this video alone and there's so many
  • different aspects of it so many
  • different softwares you can use and
  • different tricks you can use to to
  • maximize your editing goals but for
  • right now let me just give you a basic
  • set ups now out there in the zeitgeist
  • all over the Internet there are a large
  • number of editing software's that you
  • can download and you can use them to
  • make your videos look amazing of course
  • I can't tell you which one to pick which
  • one would be the best for you depending
  • on your talents that's something you
  • have to figure out on your own if you've
  • worked with some form of editing
  • software before and you feel like you
  • can go one step higher that's great if
  • you have never edited before at all then
  • I'll give you some tips on which ones
  • you should start with keep in mind that
  • there are some that you can download for
  • absolutely nothing on the internet
  • completely free from the developers
  • website and there's others that cost a
  • pretty penny the ones that I use
  • primarily for my videos are Adobe After
  • Effects Sony Vegas and PowerDirector 12
  • those are all the ones that cost a
  • pretty penny if you want some but when
  • it comes to one that is free and is the
  • most simple I would say it would be
  • Windows Movie Maker it comes for free
  • pretty much really some version of it
  • does on every Windows PC if not you can
  • download any previous version right off
  • the windows website and there's not a
  • lot you can do with moviemaker
  • but it's very simple to learn how to use
  • and there's tutorial videos for it all
  • over YouTube yes YouTube is also very
  • great for having a bunch of tutorial
  • videos just like this one teaching
  • people how to do stuff so this is
  • something that I have to defer to other
  • youtubers for but any editing software
  • that you pick anyone I can rest rest
  • assured that there will be an in
  • community ready to help you out getting
  • started with that editing software
  • somewhere out there on YouTube just
  • search for whatever editing software you
  • feel that you would you would like to
  • have something that you feel that you
  • can work with and you'll have someone
  • explain it to you and if you feel like
  • okay this sounds like something that I
  • could do then go ahead and order it or
  • download it depending on which version
  • it is but always look into it because
  • you don't want to spend your a lot of
  • money on something like this and then
  • find out that you can't even use it
  • because you can't figure it out there's
  • a bunch of editing software's out there
  • that I've tried once or twice that I
  • can't make heads or tails of avid being
  • one of them it abbit is scary a film
  • productions love it if you can use avid
  • because it's something that requires a
  • high amount of skill level to use and
  • you can do amazing things with it but as
  • a very difficult learning curve but if I
  • was going to give a recommendation for
  • maybe something for you to look into
  • aside from Windows Movie Maker I would
  • recommend the power director editing
  • software's mostly because that was voted
  • like number one on compatibility on how
  • to how to learn how to use it it was the
  • easiest to learn and it blends like a
  • professional software was something like
  • Windows Movie Maker that's more basic
  • but it gives you way more features so I
  • would look into that if you were
  • thinking about buying anything and and
  • just going on the pace scale alone
  • something like PowerDirector compared to
  • Adobe After Effects or Sony Vegas is
  • very cheap by comparison so that's all
  • I'm going to be talking about in terms
  • of the editing aspect I can't really go
  • into huge details on you know how to do
  • editing tricks or something like I said
  • I would make a whole different series
  • about that but for right now just for
  • the purposes of this video you should
  • find an editing software that fits in
  • your price range and also something that
  • you can learn how to use with relative
  • ease so now we arrive at the final part
  • which is also the easiest sharing your
  • content with YouTube itself you went
  • ahead you found a topic that you want to
  • discuss that you know a lot about that
  • you found a way to make it entertaining
  • and combine those together to create
  • your content you filmed it with whatever
  • camera and with every location that you
  • did you edited with whatever editing
  • software you got your hands on and now
  • sitting on your desktop you now have the
  • completed video file to share with the
  • world to do this all you need is an
  • active YouTube account getting
  • one is very simple if you've never
  • started a YouTube account before you can
  • just go on their website and there's an
  • option to open it you can also do it
  • through Google because Google owns
  • YouTube so now you go you can just pop
  • your video directly into the upload box
  • and you can go ahead and put it out
  • there for all to see a couple of tips
  • here is that when you upload a video to
  • YouTube you have three main boxes that
  • you can add information into to allow
  • people to find your video easier the
  • first one is the title box this should
  • be self-explanatory you want to pick a
  • title that's not too long not too short
  • and gets your point across on what
  • you're discussing for a first video
  • that's a big deal you don't want to just
  • title it you know my first video there
  • are millions of videos out there like
  • that and it doesn't tell you anything
  • about the content so for example if
  • you're discussing a television show you
  • can just type in the television show
  • you're talking about you know episode 1
  • discussion or episode 1 review and
  • that's all it's simple and to the point
  • and people understand what they're
  • clicking on when they watch your videos
  • the second is the video description this
  • is something where you can go nuts when
  • it comes to describing your videos
  • content there's no text limit so you can
  • put in pretty much anything you want as
  • well as links to other things that you
  • do for example if you have a Facebook
  • page or maybe a page that you want
  • people to donate on you can put links
  • for everything in the description box
  • below as well as when you are actually
  • making the video if you want to redirect
  • and you went down to the description box
  • to click on a link or find a you know an
  • example of a song they used or maybe if
  • they used a video clip you know you can
  • find stuff like that you can put all the
  • links in the description so that makes
  • everything easier to find and the final
  • window is the tags window this is
  • something that does not appear publicly
  • it is something that helps people search
  • for your videos you want to put in just
  • simple words out separated by commas
  • what your video is about so if you're
  • talking about that television show you
  • want to type in the television show
  • comma maybe the the starring actors that
  • appeared in it
  • maybe the band that did the soundtrack
  • for maybe the studio that produced it
  • maybe the year it was produced just
  • everything and anything that you can
  • think of that people would search for
  • that relates to this television show and
  • you want them to find your video that's
  • what goes in the tags area so now
  • congratulations you have a video on
  • YouTube what's the next step for you to
  • do well don't give up
  • that's the
  • one thing you cannot stop at just one
  • video or two videos or three videos if
  • you want to be successful on YouTube if
  • you want to build a fanbase you have to
  • create a schedule of videos to upload
  • regularly this is advice I got from
  • somebody when I started YouTube I was
  • somebody that I really looked up to at
  • the time and I've always had this piece
  • of advice with me and it's you have to
  • create regular content because even if
  • at first the content does not attach or
  • does not latch on it doesn't seem like
  • you're getting a lot of views don't
  • worry about it like I said a really big
  • place hundreds of millions of videos
  • there's going to be bound to be things
  • that are going to be overlooked at first
  • same thing with me when I first started
  • making videos but as I kept with it
  • I kept creating a video every single
  • week sometimes more than that and
  • eventually I started developing a fan
  • base it was a small fan base but it was
  • there and that continued to grow because
  • I kept creating content never give up
  • never stop creating videos because that
  • fan base can diminish just as quickly as
  • it came and so one last thing I would
  • say is at the beginning of your YouTube
  • career you want to make sure to just
  • stick to one topic in particular maybe
  • later on when you gain a little bit more
  • popularity you can begin branching off
  • to talking about other things but at
  • first when you know you don't know
  • exactly what you're going to what's
  • exactly going to click with your fans
  • you want to stick to something that you
  • know and then maybe take advice from
  • your fans on what you know they liked
  • what they didn't like and then after you
  • gain somewhat of a fan base you can
  • begin branching off for talking about
  • other stuff as well and see how that
  • responds and then just repeat the
  • process but anyway thanks for watching
  • my video I hope it was informative this
  • will be teching 101 signing out

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Description

I made this video as part of my final project for my Multi-Platform Storytelling class at University.

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Music/Clips From:
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Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for 'fair use' for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use'

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