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Video Inside Miami’s Luxury Car Hustle: Fake it ‘Til You Make It
17:13   |   today at 08:39


  • you think of Miami you think of fast
  • cars flashy jewelry in the clubs you
  • know the routine is is to show off to
  • stunts and they just want to show their
  • ass that's what it is look at me look at
  • me look at me my industry survives on
  • strives on that lives off that car
  • business in general is a tough business
  • so the car rental business even more so
  • anybody that finds out that you can make
  • money and drive a Ferrari I mean they're
  • diving in to hit first there's so many
  • real celebrities out here everybody
  • wants to be a celebrity you know I'm
  • saying so you get a little lamb will get
  • a little Ferrari people look at you you
  • know people go crazy with celebrity I'm
  • saying who's down wonderful that is you
  • know money attracts money man and that's
  • the lifestyle period you know I mean if
  • you don't got it you gonna act like you
  • got it
  • the game is finessed everybody in this
  • room has lied one time in their life
  • [Music]
  • well I just I just told
  • you but he always liked that stupid oh
  • you waste time doing that dougie
  • we paid Maddie because Maddie took care
  • of it he's the one that stole them from
  • them so we're paying it technically
  • they're not is any more did we get paid
  • technically till we get $1,000 for a
  • wreath or four days are they go where
  • you going so this is it one of the only
  • companies out here with an actual
  • showroom we're not just in a warehouse
  • got every toy you can think of starting
  • with the rolls-royce Wraith one of our
  • most popular cars take you guys down to
  • the 488 one of our newest cars and one
  • of the nicest cars in the fleet
  • boom 2018 488 spider almost a $400,000
  • window and if you came to spend the real
  • money this is what it looks like you
  • know if you come to the city visit Miami
  • Beach and you see a car on the road most
  • likely it came from here
  • so we cater to just about anybody and
  • everybody here athletes music artists
  • producers and then just your guys from
  • your neighborhood blocks that want to
  • come stun in Miami I want to give a
  • shout out to Instagram as a matter of
  • fact I think if it wasn't for Instagram
  • we probably wouldn't be as busy as we
  • are today but I mean when you come to
  • Miami you got a you got a snap you got
  • to post a picture sometimes sitting on
  • the damn car which I hate be more
  • creative everybody can sit on the car
  • take a picture get creative I don't know
  • you know but yeah thanks Instagram we do
  • a lot of business I mean the culture it
  • is what is that you can't come to Miami
  • and say you were in Miami unless you
  • drove a Lambo a Rory a Rolls Royce I
  • mean it's like going to the golf course
  • everybody got to get a cough card you
  • know but we definitely understand our
  • clients and that's just where it's at
  • today you know these guys rap about the
  • Bentley truck now the belly truck is my
  • most popular car is that easy you know
  • we know what our competitors do we know
  • who our competitors are not everybody's
  • playing
  • everybody's playing fair and like I said
  • last year and a half the business has
  • grown so we're kind of able to not worry
  • about what everybody else is doing but
  • yeah there's definitely some competitors
  • out there and guys that are in the
  • business that probably shouldn't be in
  • the business or just not doing the
  • business right a lot of these artists a
  • lot of people man they all do something
  • to stay up to 8:00 in the morning and
  • then start it all over again I'm saying
  • all of it though you know we about to go
  • out I better go have some fun go me to
  • meet up with a couple of my clients and
  • bro and you know just this is the
  • time that miami turns up when i am this
  • is this just started long as night boy
  • ain't even start yet i got one minute of
  • sleep one minute you know i'm saying
  • like if you're gonna get it you got to
  • work real real hard to get it you know
  • i'm no sleep fine you know a couple days
  • no sleep whatever candy today that's
  • fine boom you know i'm only money money
  • over everything money is the motivation
  • period if I have 32 cars and thirty of
  • them don't go out the whole day I don't
  • feel right you know I'm gonna go out
  • there and do what I got to do if I have
  • his hand to hand if it's face to face yo
  • what's up man you know I because cars
  • out here will it will forever be that's
  • Miami
  • this is what we work for man you know
  • I'm saying like I'm 23 years old if they
  • would have told me two years ago I'd be
  • sitting in a Lambo let alone owning one
  • I would have laughed at you the cars
  • came out of nowhere never was I ever
  • thinking about Lamborghinis and Ferraris
  • I always saw them but it wasn't I know
  • he's way out of my range I know I'll
  • never drive a car like that let alone
  • own a car like that and then it was
  • somebody's birthday or something like
  • that and I called somebody and I said
  • hey man what does it cost to rent one of
  • these came all the way down to Miami to
  • pick the car up and people just went
  • nuts it's like I was a real celebrity it
  • wasn't readily rose a drug I'm like damn
  • like this is awesome
  • this is awesome so as much as I could
  • I'm writing out random Mountain renting
  • them out I started taking pictures
  • posting them once I started taking
  • pictures I was getting hit up a man yo
  • you know nice car where can I get a car
  • like that and then I started making
  • money Oh cuz I started subleasing him I
  • would rent a car and I would bring it to
  • somebody else because they couldn't rent
  • it and then I would charge him a lot
  • more so it was a nice little side hustle
  • at the time cuz I'm like all right cool
  • I saved up nine hundred and eighty
  • thousand dollars between me my brother
  • and my other partner I got that nine
  • hundred thousand dollars from music club
  • promotions drugs hustled my company down
  • here in Miami is South Beach exotics I
  • own 50% I partner with a private person
  • to help me ensure the cars
  • really my thing is when they come into
  • town they come to me because I'm not
  • dude I look out you know I'm saying I'm
  • not dude that oh what's up though you
  • know the insurance ain't good all right
  • man I'm gonna take that risk that nobody
  • else would take it's a facade man it's a
  • facade people come down here spend
  • thousands of dollars just to be seen and
  • notice you know people want to feel what
  • it feels like to be a millionaire for a
  • day you know and I just applied in
  • Miami's fall a lot of fakes you know I
  • already like talking down on anybody but
  • it's full of a lot of a lot of people
  • that say they they do what they don't
  • you know
  • we got I just got called last minute to
  • pull up at the video shoot so they're
  • shooting a little music video like
  • this happen all the time sometimes you
  • know I get to call my boy called me yo
  • wassup man you don't pull up sometimes
  • it's sketchy and in the middle of
  • nowhere but it is what it is
  • money talks walks and sometimes
  • you pull up on people that I actually
  • got a decent amount of followers a
  • decent amount of clout I mean the cars
  • and the music go hand-in-hand so you
  • know and then he becomes a potential
  • client and boom added to my clientele I
  • always wanted to do music I started as a
  • rapper and that kind of picked up down
  • here I was kind of like a childhood star
  • for a while I got signed to Interscope I
  • got signed to them I was signing in for
  • about three years I got shelved I'm
  • signing what we do best which is a DJ
  • calles label producer production I
  • recorded a couple real big Grammy
  • award-winning songs and I'm signed a
  • non-disclosure so I guess I can talk
  • about mean I'm allowed to talk about
  • what I produce right
  • [Music]
  • yeah yeah yeah well uh I got I got paid
  • really good in the beginning I got paid
  • really good as the label grew and got a
  • lot more exposure they just hired new
  • people I guess not that they were better
  • than me just that I'm used when they
  • need me the money that I have now now is
  • all up cars everything that I have now
  • every dollar I make now is all off cars
  • since 2015 I've made about four point
  • five five million dollars just off
  • exotic cars running to celebrities
  • running to regular people pulling up two
  • music videos we've done videos with
  • every pretty much every rapper you can
  • think of I want you to meet the second
  • man our in-house photographer I call him
  • the shooter Matt's kind of a dick in the
  • office so he kind of gets along with the
  • rap artists so for that reason I think
  • they understand each other I kind of do
  • have that reputation as being the one
  • that has the most attitude here and then
  • we just doing a late-night pickup and
  • then the car doesn't make it back to the
  • store all you have to do is track it and
  • you'll find it at the local strip club
  • that's where he spends most of his kids
  • after-hours but in his defense he does
  • meet a lot of people out there he
  • socializes the networks while he's out
  • there so you know he does bring us in
  • some good clients from there to spend
  • money and make money
  • yeah Maddie is the night crawler
  • yeah it's going out for one day and then
  • the Maserati is um yeah it's just coming
  • back to the office I don't know if he's
  • taking at home or what the funds to
  • doing I don't know I'll figure it off
  • all right so we just got to win would we
  • left his shop this is where everyone
  • meets up pretty much meeting up that's
  • how I first got into the car scene was
  • hanging out with all these guys if it
  • wasn't for the regular cards the tuner
  • cars I would probably never be in this
  • exotic car scene
  • yeah you guys ready vamanos
  • honestly I'm not gonna lie erase them I
  • go race cars all the time I mean I guess
  • you can say I like speeding I've got in
  • my few shares of tickets in these cars
  • which is kind of awkward conversation
  • having my boss like hey I got a ticket
  • in the Ferrari mm-hmm well yeah you know
  • how that goes my boss might hate it but
  • I take the cars with me to either the
  • strip club or I go to the clubs with
  • some clients but if I'm not in the car
  • then they probably won't take me serious
  • it's it's kind of a lifestyle whether
  • it's little pump to the your local d-boy
  • in the neighborhood they see in the car
  • they want to ask you a question man how
  • you driving that car and I don't lie to
  • them I told him hey look it's a rental
  • if you want to rent one here's my number
  • and they just from there there I got a
  • new client
  • yeah I own this car outright I got in my
  • name in my company's name I got about 16
  • cars in total between everybody all of
  • my partners we got 32 cars about to go
  • to listen Jones they go kick it with a
  • Busta Rhymes along boy kill the links
  • it's important for me to come out
  • because our network you know I mean a
  • lot of people that I don't know throw
  • the people I know so
  • especially the celebrities and different
  • things the nightlife out here it's about
  • how you pull up you know mean to these
  • clubs so you know I say man if you ever
  • need cars ever need something I can do
  • it if I'm out on the street and I run
  • into whoever future little Wayne Busta
  • Rhymes Kent Jones whoever I know all of
  • those guys you know I know a lot of the
  • people my relation I'm still building a
  • lot and that's why I go out I go out to
  • network you know to meet these people
  • [Music]
  • you know
  • where
  • dangerous
  • no strangers
  • wanna be famous of course people do
  • crazy thing it's all social media now
  • that's it
  • social media is the biggest
  • that's out there these celebrities are
  • nothing like what you think they are if
  • somebody really wanted to get to know
  • the real me I uh I'm not a good person
  • bro I'm not part of it yeah I mean this
  • game is a lot of it's fake
  • with royalty exotics owns this with I
  • work with them real close I think a lot
  • I make a lot of money for for being 23
  • years old is it all clean money no have
  • I have I robbed a lot of people yeah
  • not gunpoint not violently my mind is
  • something that never stops working I've
  • burned so many good bridges being
  • selfish do I Drive exotic cars every day
  • yes do I rent exotic cars out illegally
  • yes do I get to go and chill with
  • celebrities every day yes am i a
  • celebrity myself no maybe that's just
  • what it is I don't know I just wanna be
  • liked
  • still to this day I'm a nobody and wants
  • to be a somebody I guess but I'm gonna
  • be a somebody with or without you guys
  • with or without the world I'm gonna be
  • successful period and whatever it is I
  • want to do and I'm sorry I'm sorry for
  • for making this harder than it had to be
  • I guess
  • [Music]
  • it's a very competitive business and
  • sometimes the people that we're
  • competing against
  • they shouldn't even be on the court with
  • us and I know a little bit about that
  • because I didn't start the business the
  • way I'm running it today I opened up a
  • dealership first put it ten tag on the
  • car or a dealer tag and sent it on its
  • way no trackers but yeah back then I
  • didn't know what I was doing sending it
  • out not verifying insurance you know I'm
  • not gonna throw Shane or stop anybody
  • from doing it but there's definitely
  • guys out there that we see on their
  • Instagram you know saw the car rental
  • company and they're sitting there with
  • four or five cars that they got from
  • whoever and they're trying to build the
  • fleet off you know I'd started just like
  • that so you know here we are today with
  • was something real sometimes you see
  • people get into business for the wrong
  • reasons but can't blame
  • [Music]
  • [Music]
  • [Applause]
  • [Music]

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“The car business in general is a tough business. The car rental business, even more so. Anybody who finds out they can make money and drive a Ferrari, I mean, they’re diving in head first,” says Matt Cruz, owner of MVP Exotic Rentals, a legitimate luxury car rental business based in Miami.

But when everybody wants to be a celebrity, how to you tell the difference between faking it and making it? The game is finesse, and with the allure of getting behind the wheel of the world’s most expensive cars, who wouldn’t want to play?

In a world where likes and fame can be bought and the filtered facade of Instagram reigns supreme, VICE meets some of the legit — and the not-so-legit — players that cater luxury car rentals to the biggest rappers, athletes, and celebrities of the moment.

WATCH NEXT: The Graffiti Godfathers of Miami -- /watch?v=RUV1xOvMwsI

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