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Video Anthony Anderson: Welcome to Pensole - Lace Up (Ep 1)

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46:50   |   4M+ views   |   today at 02:49

Transcription

  • Swoozie: This season on "Lace Up: The Ultimate Sneaker Challenge"...
  • They sold it to me, and I bought it.
  • Talk more about the "balls deep".
  • - ( chuckles ) - I almost died just then.
  • - Tell me more. - The things y'all showed me that can be done in five days?
  • What I seen here today is a whole new love for sneakers.
  • ( music playing )
  • Y'all amazing.
  • Please don't talk to me like that.
  • - I can't hear you. - Ten.
  • There's a big-ass clock right there.
  • You late. That's unacceptable.
  • Desmond: I am having trouble trusting my teammates.
  • If you can't take this, you ain't cut out to be in this industry.
  • Man: I'm not losing this week. ( bleep ) no.
  • Vince: Winning this competition would just be unbelievable
  • because it would prove to my kids that you can achieve your dreams.
  • I don't know.
  • You gotta stop drawing pictures.
  • Solve problems.
  • ♪ Hit it, hit it ♪
  • Swoozie: Sneakers aren't just shoes,
  • they've gone from the court to the street
  • to the feet of hip-hop's best.
  • Now they're a cultural phenomenon.
  • Sneakers are just like the sexiest girl you've ever seen.
  • Bought and resold by rabid sneakerheads
  • and part of a celebrity fashion culture,
  • sneakers represent an industry
  • worth over $55 billion worldwide.
  • This is my baby right here.
  • Enter D'Wayne Edwards.
  • The former design director at Air Jordan
  • has created kicks for Carmelo Anthony,
  • Derek Jeter, and even Michael Jordan.
  • My shoes have graced every NBA floor,
  • every baseball field, six different Olympics.
  • Swoozie: Now D'Wayne mentors the next generation
  • of great sneaker designers at Pensole,
  • the world's top footwear design academy.
  • He's bringing together 12 aspiring shoe designers
  • from all over the globe to compete for the opportunity of a lifetime...
  • ♪ Take everything, leave 'em with nothing ♪
  • ...to create shoes for adidas.
  • Each week, four teams of three
  • will compete to come up with one of a kind kicks
  • inspired by a celebrity guest.
  • Swoozie: Mr. Fetty Wap, Macklemore,
  • Anthony Anderson, Damian Lillard.
  • Swoozie: The teams have only five days
  • to design and build their shoes
  • before showing them off to a panel of judges.
  • - I'm digging it. - I'm really impressed.
  • - I'd rock 'em both. - You mastered it.
  • They made a low-cut water Ugg.
  • You guys started strong. You didn't finish very strong.
  • Swoozie: No eliminations, but no one is safe.
  • - Oh, that's a bad idea. - Don't start melting down.
  • - ( bleep ) - We'd have to say no.
  • Swoozie: After eight weeks, the team with the best
  • body of work wins the competition.
  • And the freshest kicks of the competition belong to...
  • Swoozie: The winning shoe is being designed
  • for James Harden and adidas,
  • and will be sold online.
  • My name is Swoozie,
  • YouTube creator and sneakerhead.
  • I'll be your guide on this crazy ride.
  • ♪ All I want to do is see my dreams come true ♪
  • ♪ I believe it, I receive it ♪
  • ♪ I proceed to get it cracking ♪
  • This is the ultimate prize, the ultimate opportunity.
  • - You have to be relentless. - You gotta be great.
  • ♪ Reaching for the stars, we don't stop until we get it ♪
  • ♪ I believe, I believe, Mr. Kelly, I can fly ♪
  • Swoozie: This is...
  • ♪ L-E-A ♪
  • ♪ D-E-R ♪
  • ♪ Whoo-ee ♪
  • ♪ Leader, leader ♪
  • ♪ We are the baby's ♪
  • ♪ Some people say their leaders are falling ♪
  • ♪ Follow my lead ♪
  • ♪ Ahh, let's go ♪
  • - Welcome, guys. - Thank you.
  • This is Pensole footwear design academy.
  • This is gonna be your workplace for the next eight weeks.
  • At the end of the eight weeks, the team that has put together the best body of work
  • will walk away with jobs at adidas.
  • Okay, so this is it.
  • Rebecca: I'm 20 years old, so I'm like the youngest person here.
  • I am feeling, like, definitely anxious.
  • This is my dream, and you don't get this chance again,
  • so it's just a lot on the line.
  • Anybody who is not ready to bust their butt for the next two months,
  • now's your chance to bail. Anybody?
  • Ever since I was in high school I wanted to come to Pensole.
  • I am exactly where I want to be, I mean,
  • I have to win this.
  • All right, let's go.
  • - Time to get to work. - Awesome.
  • - Wow. - Oh, my God.
  • Swoozie:This is D'Wayne's wall of fame.
  • Some of you might remember the Jordan 21s and the 22s,
  • the Carmelo Anthonys,
  • Sneakers on the shelf? Amazing!
  • My dream is within my fingertips.
  • Billions of dollars right here.
  • Follow me over here to M Lab.
  • Color material designers.
  • We've got everything you will ever need at your disposal.
  • These leathers are from Holland.
  • We've got pods for each team.
  • Have any of you guys messed with the tablets before?
  • Trust me, them things are bomb.
  • Some of you guys might have noticed we have the eye in the sky.
  • That is D'Wayne's office.
  • - ( whistles ) - Up on the second floor, this is the sample room,
  • where the shoes are constructed.
  • Here, you'll have all the materials and support you'll need
  • to make the best sneakers in the business.
  • Gabe: Everything I know so far has been self-taught.
  • All I've had at my disposal was markers, pens, and paper.
  • Almost overwhelming to see, like, so many awesome tools
  • that I don't know how to use, so it's, like...
  • Pensole Academy to a shoe designer is like walking into Willy Wonka's candy factory.
  • There's no place on earth like it.
  • And I'm just happy to be here for the ride.
  • About eight months ago, I was struck by a drunk driver head on.
  • And so I was in my bed for two months,
  • and it all kinda came to a halt.
  • Now I'm here with this. This is easily the greatest opportunity
  • I've ever had in my life, and I'm ready to go.
  • Let's get this party started. Have a seat.
  • How are y'all doing? What's up, baby?
  • D'Wayne Edward is basically known as the godfather for sneaker designers.
  • Let me share a little bit about how, you know,
  • ultimately all of us kinda ended up here.
  • My journey starts with this little thing right here.
  • Um, that's why it's called Pensole.
  • I started just falling in love with just drawing sneakers.
  • For me though, it was kinda a bit of my escape
  • because I grew up in the city of Inglewood,
  • which is not the safest place in the world.
  • I remember going to my guidance counselor.
  • I figured out what I wanted to do with the rest of my life,
  • and she ultimately told me, you know, black kids from Inglewood
  • don't become footwear designers.
  • It became motivation, the motivation that I needed to keep pushing.
  • I was blessed with an opportunity to get a job
  • at a footwear company called LA Gear as a file clerk.
  • Every day, I would put sketches in a suggestion box
  • hoping someone would see it.
  • And luckily, a man by the name of Robert Greenberg actually saw it,
  • and he offered me a job at the age of 19.
  • And that moment changed the entire course of my history.
  • I was the second person of color in this industry.
  • For me, it was like the door opened
  • and I kicked the damn door down.
  • That's the situation you guys are in now.
  • Like, the door is open for you guys.
  • It's up to you to completely destroy it.
  • Asian way is, like, you must become a lawyer
  • or a dentist to make my family proud.
  • I'm not like that. You can become anything.
  • Be strong and follow the passion.
  • - Y'all up for the challenge? - Yeah.
  • - All right. - Okay, so how it's gonna work
  • is each week you guys are going to be designing a custom shoe for a celebrity.
  • Ooh.
  • After five days, you will be presenting it for a panel.
  • It's extremely hard to design a shoe in five days.
  • I mean, five days is close to insanity.
  • You guys are gonna have some wild challenges over the next eight weeks.
  • But you've gotta start with the basics.
  • Your challenge for this week is to take the classic adidas Superstar...
  • Classic.
  • ...and elevate it up even higher
  • than what it currently is right now.
  • Take the color, the material,
  • and take it up a few more notches.
  • It is probably one of the most legendary
  • pieces of footwear ever created.
  • It was actually originally a basketball sneaker.
  • And it evolved from athletics
  • to hip-hop to streetwear culture.
  • That's the timeless nature of it.
  • It cannot lose its integrity.
  • It cannot lose its classic aesthetic.
  • All right. And you guys are ready to meet this week's star, right?
  • - Yeah! - Bring him out. Bring him out.
  • Okay, he's an Emmy-nominated actor.
  • He is a huge sneakerhead.
  • Please welcome Anthony Anderson.
  • ( cheers and applause )
  • Excited to be a part of this, excited to see what these young men
  • and women are about to do for us.
  • I really was not expecting Anthony Anderson to pop up.
  • I personally have never designed a shoe for someone of this caliber.
  • ( cheering )
  • Anthony, how many shoes are you rocking in the closet?
  • I think we're up to about 275, 300 pair.
  • - Wow. - Nice.
  • I mean, you know, growing up in the hood
  • that's what it was always about.
  • You know, who had the freshest kicks first.
  • Okay, so what can you tell them as far as your style?
  • What are you looking for this week?
  • I want a shoe that's classic, classy,
  • and stylish, that I can wear out in the street
  • and that I can still wear with my tuxedo in the White House,
  • which I've been known to do.
  • I don't like to wear socks,
  • so something that's gonna keep my foot dry and funk free.
  • - Swoozie: Funk free. - Where are you from?
  • Anthony: Born and raised in Compton.
  • You know, I was always a-- you know--
  • I was a fat kid.
  • I was in denial for the longest time.
  • I never thought I was fat until I lost weight.
  • What's a few songs I can put on my playlist that you're listening to?
  • Anything by Biggie, and anything by 'Pac.
  • Who are some of your favorite artists?
  • - Keith Haring, Basquiat.- Okay.
  • Thank you for your time, my man,
  • and we'll see you here in Portland for the presentation.
  • Thanks. See you guys in a couple of days. Good luck to you.
  • Thank you!
  • Michael: Anthony Anderson,
  • I didn't even know he was, like,
  • an avid sneaker collector like that.
  • You know, I'm just ready to see,
  • you know, what would could cook up for him.
  • How cool was that, guys?
  • - Dope. - The shoe has taken on a life of its own,
  • and it evolved.
  • B-boys have been rocking the Superstar since the '80s.
  • Made popular by Kareem Abdul-Jabbar in the '70s,
  • the B-boys found the shell toes and rubber soles
  • to be perfectly constructed for their style of high-impact dancing.
  • So, not only are you going to have to design a shoe this week,
  • but someone needs to wear it, right?
  • So we're going to give you dance choreographer Hok Konishi...
  • and a dancer for each team to dance in your sneaker.
  • Megan: Growing up, I did ballet, jazz, hip-hop,
  • and, don't judge me, but I do pole-dancing.
  • Because I'm a white girl that can dance.
  • You ready? You've been divided up into four teams of three.
  • Huddle up as a team and let's get to work.
  • ( music playing )
  • When we started Pensole,
  • we wanted to look at education in a completely different way.
  • I wanted to make it career-focused,
  • so Pensole's cirriculum is based on the three main jobs
  • you could get when you get into the footwear industry.
  • Brand design, they are the one that sets the tone
  • for the marketing direction and develop the story
  • for what they're about to create.
  • Footwear designers, they start to execute imagery,
  • and then obviously design the physical shoe.
  • The color and materials designer
  • would research colors and inspiration
  • because it doesn't have a personality
  • until it becomes a color.
  • So our focus is to teach the importance of working together as a team.
  • - That's for the tablet. - Okay.
  • Maybe somehow we can incorporate white within the shoe.
  • Day one, my expectation is for them to brainstorm
  • what they feel a good theme would be.
  • And by the end of the day,
  • pitch me ideas that they feel represents that theme the best.
  • Hip-hops. Showcasing the relationship
  • of his favorite artists, Tupac and Biggie.
  • I'm very passionate about hip-hop.
  • I've listened to Tupac and Biggie since I was a kid.
  • I know a lot of their history.
  • It's pop culture. It's in your face.
  • He's a Leo, which are lions.
  • They both like leather.
  • I don't know if-- if-- I'll make a note of that.
  • It was just kind of words coming at me,
  • and none of them actually going inside my brain.
  • Is that too cheesy to add a diamond?
  • I'm doing this competition to provide a better life for my daughter.
  • I work as a grill cook at a college.
  • I do not want to be a cook all my life.
  • I'm an artist. I love when people love my style,
  • my own creativity, my ideas.
  • What do you think we should do?
  • - Uh-huh? Hmm. - So maybe like a menu?
  • Anthony Anderson mentioned to an interviewer
  • that he would like a specific death row meal.
  • We took that approach versus the usual, you know,
  • "He's funny, he's a comedian. Let's try to play up that."
  • The first competition out the gate is dependent on colors and materials.
  • Don't tell them that it's classic. Don't say classic.
  • I'm struggling with trying not to be too overbearing.
  • I'm Analise,
  • and I work at Sephora as a color artist.
  • Working in the sneaker industry is the reason
  • I moved to Portland four years ago,
  • so it's now or never.
  • I am new to colors and materials.
  • I think my natural ability
  • is going to help propel me to the front of the class.
  • Our design is sort of based on
  • Basquiat, Keith Haring, and Picasso.
  • I would describe my personality a little overbearing,
  • I think, to some people.
  • But I am a good leader.
  • He was just a graffiti artist. He was not a real artist, right?
  • Okay, so something a little "Black-ish."
  • Oh, it's a sitcom, but it's not really gonna say something, right?
  • My name is Megan, and I'm from Toronto, Ontario, Canada.
  • I tend to be a little bit of a snobby sneakerhead.
  • I designed a shoe and I showed it to an NBA athlete.
  • He liked my shoe so much that he hired me.
  • I really would love to be a brand designer,
  • but I haven't really felt like I have a good enough education to do it.
  • I don't know if it makes sense or if I'm just a mad scientist right now,
  • but sometimes I get my languages messed up and start writing in French.
  • Laurance: Megan does not make sense.
  • But, what are we doing?
  • It just-- it's a lot of shit.
  • Zaneta: Playing off of the original concept of roller skates
  • - to bring boldness to a classic design. - Yeah.
  • Andre: Skateland is our theme of our shoe.
  • We kinda looked at Anthony Anderson's past.
  • He's from Compton, California,
  • and we found this skate rink that was popular
  • in the '80s and '90s called Skateland.
  • We know that he was there on some weekends when he was a teenager doing his thing.
  • What if it was, like, matte, but then it has, like,
  • some type of, like, reflective material.
  • Mm-hmm, exactly.
  • Zaneta: My team is vibing very well.
  • We would just look at each other and be, like, yes.
  • - ( laughter ) - Yeah, we are the best.
  • ( laughing )
  • ( bell dinging )
  • Get ready to pitch.
  • Whether it's pitching to an executive,
  • pitching to an athlete, give it to me exactly what I need
  • as quick as possible, and make it impactful.
  • We're The Nu Black.
  • We kinda wanted to use elements of roller-skating.
  • Inspired by Anthony Anderson's hometown of Compton
  • and one of the biggest attractions there, which is Skateland.
  • All right, Skateland.
  • Our concept is presidential brunch.
  • A breakfast- and dessert-derived Superstar for the fat boy in all of us.
  • A comfy shoe led by comfort food.
  • - I'm good with that one. - So our theme is The Hype.
  • We have the hip-hops. Tupac and Biggie were friends,
  • so we wanted to showcase that through pattern and color.
  • Tupac is from Compton, Biggie from New York,
  • so we thought about catering to, like, two different cities.
  • You gotta know your history, man.
  • - Tupac was born in New York. - Oh.
  • In here, we have to be exact.
  • We are Trifecta.
  • Megan: Our concept is the masterpiece.
  • Something that's a lot more abstract.
  • Pulling from a few of his favorite artists,
  • both Keith Haring and Basquiat.
  • It's statement-making, both in color and materials,
  • but also in political messaging.
  • We think we can really do that with some really cool exploration
  • into materials and colors and different techniques.
  • So I think that one could be interesting,
  • but I just couldn't see it.
  • So you got more research to do.
  • Our concept doesn't make sense to me, so yeah.
  • Not even gonna lie. We have some things that we need to work on.
  • All right, we're gonna stop 'cause you guys gotta check in to your hotel.
  • I will see you guys tomorrow morning. If you're late, you do push-ups.
  • ( hip-hop music playing )
  • Yes, finally.
  • You know, I watch a lot of reality TV,
  • so I'm expecting some mansion or something
  • Second door to the left.
  • This kinda looks a little bit like sardines.
  • - Oh, wow. - Everyone's about to get real comfy.
  • What on earth? ( chuckles )
  • Walk in and you see bunks, and I'm like, what?
  • Oh, my God. There's no closet.
  • - So females is gonna be on the left, males on the right. - If they're genderless,
  • - why are we gendering them? - Yeah, dude, also females go pee way more often.
  • - Yeah. - I'm just gonna say that.
  • I really don't want to go in a bathroom after a female.
  • - I think we should just keep it gender. - Why?
  • I just think it-- can we vote?
  • You know females like to have they makeup and perfume
  • and all of that weird stuff. I don't care to see that too much.
  • How about female, male, and then the free bathroom?
  • - Free bathroom in the middle? That kinda makes sense. - Yeah.
  • I'm 32 years old. I never did the whole college dorm thing.
  • My name's Vince Lebon from Melbourne, Australia.
  • I've launched my own brand called Rollie,
  • but I just want to be at the next level.
  • - ( yelling ) - For my kids to be able to say my dad did what he loved
  • and he's always been happy. That's why I'm here.
  • - Good night. - Night-night.
  • ♪ Let's go back to basics ♪
  • ♪ Let's be glad we made it ♪
  • ♪ Let's crack the hatred ♪
  • ♪ Just be glad we made it ♪
  • ♪ We're gonna go back to basics ♪
  • ♪ Just be glad we made it ♪
  • ♪ Let's crack the hatred ♪
  • ♪ You lack the patience ♪
  • Sheepskin leather, and then this is the--
  • the microfiber sc-- suede for breathability on the stripes.
  • Day two, you start to see more direction around
  • what the color choices are, the material choices are.
  • - Breathability, innovation, comfort. - Story.
  • Today, we should have a better idea of where they are
  • because by the end of day three, they have to turn over
  • their designs to their shoemaker.
  • Okay, where are you guys at?
  • So we basically captured the relationship of Tupac versus Biggie.
  • Tupac is gonna be on the outside.
  • Yeah, because he was the more flamboyant, like, more outspoken one.
  • Biggie's gonna be on the inside,
  • and then on the other shoe, we're bringing in how they were, like--
  • The bond, the friendship. Both of their legacies were almost the same.
  • And they both were iconic and legendary.
  • Don't like it.
  • I think you just have to play up the fact that they were separate
  • because their lasting memory of each other is not good.
  • While Desmond has a fantastic imagination,
  • there's a disconnect on being able to piece a story together.
  • So it's hard for me to know how to design the shoe.
  • ( music playing )
  • Look at this. This doesn't even make sense.
  • Brand managers, your main job is to tell the story
  • of your shoe and present it to the world.
  • We mentioned before that you have to create a dance for your sneaker,
  • so, it's time to meet your dancer.
  • You're going to be heading over to Groove Nation.
  • You're each gonna get an hour to come up with your dance routine.
  • - Let's roll out. - See y'all later.
  • Swoozie: Over the years, B-boys have sported the Puma suede
  • the adidas Gazelle and of course, the Superstar.
  • Five, six, seven, eight. We go one...
  • Swoozie: As you're about to see, they need durability, and protection,
  • 'cause they gotta slide, glide, and spin
  • all over the dance floor.
  • - Where was I at? - ♪ We're dangerous ♪
  • - How's it going? - What's up, guys?
  • Hey, what up, what up?
  • Guys, meet Hok Konishi
  • and the legendary Portland Trailbreakers.
  • - What's up, guys? - ( all talking at once )
  • My name is Hok. I've worked with LMFAO, Usher, Chris Brown, Snoop Dogg.
  • My specialty is mixing different styles together
  • and packaging it in a way that's the best for that certain situation.
  • We're gonna give each of you brand managers,
  • one of the Portland Trailbreakers to work with.
  • Come up with your 30-second dance routine.
  • Your dance has to represent your sneaker.
  • - Cool? - All: Cool.
  • The name of our shoe is Fat Boy Brunch.
  • It's inspired by Anthony Anderson's inner fat boy
  • and his last meal if he was on death row.
  • - ( laughter ) - Hok: Michael with the Fat Boy Brunch
  • came in with a crazy, outside-the-box kind of concept, I feel.
  • I love food, but to kind of merge that with dance,
  • I've never done it.
  • - Ah. Whoa, I like that. I like that. - Nice.
  • I mean, I think we can go a bit experimental with our shoe.
  • It's really based on Anthony's style,
  • his overall personality, which is loud and brash.
  • His favorite artist is, like, Keith Haring and Basquiat.
  • So if we can relate that in a dance, I think it would make sense.
  • - Right, right, right. - We're the only team
  • that is taking a real emotional approach within our shoe,
  • and I think it can be a big risk
  • because it is something that's a lot more abstract.
  • It's an art gallery. It's an opening.
  • Really kind of multi-faceted.
  • - You're starting to get frustrated. - I don't really relate...
  • - Relate to the concept as much, and I understand that. - Yeah, our concept was so...
  • All over the place.
  • Laurance: Me and Gabe, we let Megan take the lead,
  • and as far as, like, how our design flow is going,
  • if you can't connect materials and colors to a story,
  • the shoe design is just gonna be shit.
  • The roller skating one, like that,
  • everything had a purpose. It was clean, you know.
  • Laurance: Nu Black as a team, they're pretty sound. They're pretty solid.
  • - This is a satin, color lining here. - I like it.
  • I am trying to get a job. I do want to make dope shit,
  • so hopefully we can pull it together.
  • Our shoe is called The Glide. A skate kind of vibe,
  • so everything that says "roller skater" to me is just smooth,
  • fluid motions of the skaters in the rink.
  • Storytelling for this project is of the utmost importance.
  • As a brand designer, that's pretty much my job.
  • How we want to portray the sneaker
  • and how we're gonna bring it to life.
  • That's the ender right there. I like that.
  • I want to capture, like, that hip-hop,
  • New York-ish, LA-ish feel.
  • Start-- no, stop, stop. Stop.
  • Soon as the beat start, you walking.
  • You had a split second, then to go here.
  • Bam, walk. You had enough time.
  • My job is brand manager,
  • so telling the story of this shoe is my responsibility.
  • And make sure you make eye contact.
  • If I don't get it right, it will not make sense.
  • ( hip-hop music playing )
  • I think it'd be too much if it was another color.
  • - Okay. - Okay.
  • - Okay. - Need to fix...
  • That's better. Okay. Now the render fits. So much better.
  • Rebecca: Knowing the history of Tupac and Biggie,
  • we changed the design to really bring in their personalities
  • through two different shoes.
  • ( music playing )
  • D'Wayne: Get your notepads, come around. Last check-in for the day.
  • The point of doing the pitches twice
  • is so if they do have to pivot and change direction,
  • the pivot is coming as soon as possible.
  • - Blueprint. - Let's get to the foot.
  • So, on the top side of the tongue,
  • we are going into the lobster cutaway.
  • - The Nu Black. - How to revamp a classic?
  • How do we push the envelope? Shoelaces.
  • We decided to use, like, a TPU construction cage
  • that will actually wrap over on the top of the shoe.
  • - Trifecta. - Our real inspiration point actually came from Anthony.
  • We wanted to make a masterpiece based on him.
  • So our color palette take cues from expressionalistic art pieces,
  • so that red, yellow, and blue.
  • Oops, I'm sorry.
  • I tell you guys, it still doesn't seem like you're on the same page visually.
  • You're wasting time at this point.
  • Laurance: I literally just shut down.
  • I need to be strong and sure
  • in when I'm presenting to somebody.
  • I am not just gonna sit up there and pull something out of my ass.
  • Lack of communication is gonna destroy the whole thing.
  • - I'm sorry, y'all. I'm sorry. - Come here, it's okay.
  • The Hype.
  • Material on the outside, it doesn't have the inlay on the inside.
  • When you step into the shoe, you feel the authenticity of it.
  • Desmond: Rebecca and Catalina changed our shoe design.
  • I thought it was bullshit, and it comes across as hatin'.
  • It's good. Looks good.
  • Desmond: I do feel like the rug has been removed.
  • Much better. How much of this was accomplished without Desmond?
  • - All. - All of it?
  • ( exasperated sigh ) I'm just ( bleep ) flat-out flustered right now.
  • - No, I get what you're saying. - Yeah.
  • Laurance: Time is not on our side, so, like, we really need
  • to get something together because we cannot be this bad.
  • The best story is a comeback.
  • ♪ Hey, I got nothing to lose ♪
  • ♪ I got nothing to lose, leave 'em with nothing ♪
  • ♪ Leave 'em with nothing ♪
  • ♪ Leave 'em with nothing ♪
  • ♪ Take everything, leave 'em with nothing ♪
  • Day three, the students have to turn over
  • the necessary designs to their shoemaker.
  • Design choices, color choices, material choices,
  • graphic choices needs to be done.
  • I don't think we should do a graphic.
  • Well, yeah, what is the purpose of a graphic?
  • Does it still tie back to this?
  • My name is Suzette Henri. I am the color material director for Pensole.
  • Okay, so everything and the kitchen sink isn't always the best idea.
  • - Okay. - Suzette: Footwear designer can have the best sketch,
  • but if you haven't applied color and materials to it,
  • it's like being in a relationship and not having sex.
  • I don't know why you would do that.
  • You could actually come in
  • and kind of do-- so it's like that,
  • something in the back. That way it's subtle.
  • Laurance: I love Suzette.
  • She's reassured me that I am knowledgeable.
  • I can do this. Just take a deep breath and be myself pretty much.
  • This is a leather substrate. This is a textile substrate.
  • - What's a substrate? - Whatever the base of the material is,
  • - that's a substrate. - Mm-hmm.
  • D'Wayne: At the end of day three, the students pass off
  • their designs to their pattern maker.
  • That pattern maker is responsible for taking their vision
  • and translating that into a physical prototype.
  • That looks dope. I like it a lot.
  • The shoe that I am designing, it locks in place with TPU covering.
  • It's basically a slip-on shoe,
  • but you still have that lock-down security that laces will provide.
  • We pushed the envelope, so I feel excited and confident.
  • ( hip-hop music playing )
  • ♪ I came from nothing, I was hungry ♪
  • ♪ I was struggling, I was hustling ♪
  • ♪ I did it by myself ♪
  • ♪ I'm climbing these heights well ♪
  • Rebecca: Designing shoes for Anthony Anderson,
  • it still doesn't feel real.
  • I need to remember my speech.
  • I need to tweak other people's speeches.
  • I just want it to be good.
  • ( hip-hop music playing )
  • ♪ Hands up, throw it down ♪
  • ♪ I'm a soldier ♪
  • ♪ They can never take me down ♪
  • I feel like we have the qualities to win this competition.
  • Our story is very strong.
  • I feel like we're really gonna connect with him.
  • We just gotta, like, come correct with the drive and the execution.
  • ♪ Hands up, throw it down ♪
  • ♪ I'm a soldier ♪
  • ♪ They can never take me down ♪
  • To think about what we created in a few days, it's ridiculous.
  • If Anthony doesn't like the shoe,
  • it's gonna be devastating.
  • ♪ I won't stop ♪
  • ♪ At no cost, take no prisoners ♪
  • ( hip-hop music playing )
  • I think the stakes for this presentation are really high.
  • What if a teammate freezes?
  • What if our shoe falls apart?
  • Shit might happen, but you have to keep it moving
  • Because you want to start off that first week with a win.
  • Welcome to your first presentation.
  • Let me introduce you to the judges real quick.
  • You guys all know D'Wayne.
  • Tash Salter, the adidas senior team lead for colors and material,
  • and you guys kinda know this dude.
  • He's Emmy-nominated. He's a huge sneakerhead.
  • Welcome, Anthony Anderson.
  • - ( cheers and applause ) - All right.
  • So each team had to reinvent the adidas Superstar
  • using new colors, new material, from top to bottom.
  • Superstar has roots in basketball, hip-hop, and B-boy dancing.
  • And Anthony, because you have a love for hip-hop and dancing,
  • we've tasked the teams to come up with a dance routine
  • to represent each of their shoes.
  • You ready to see what these guys have created for you?
  • That's why I got on the plane and came to Portland, baby.
  • I want to see what they got.
  • Blueprint, you're up first.
  • Analise: I'm really nervous right now to present
  • because working in the sneaker industry is the reason I moved to Portland.
  • I'm not going home. I missing my nieces and nephews growing up.
  • It's all gotta be worth it.
  • What's going on, everybody? We're team Blueprint.
  • Our concept, Fat Boy Brunch.
  • Oh, wait a minute, wait a minute.
  • - I lost the weight. - ( laughter )
  • We were inspired by an interview you did
  • where you mentioned your death row meal.
  • - Oh, okay. - We wanted to create a comfortable shoe
  • inspired by comfort food. Something breathable, something stylish.
  • Analise: Let's talk about today's special.
  • Going into the upper, we've used a knit.
  • We know you don't like wearing socks,
  • - so it's anti-stinky feet. - ( chuckles )
  • Analise: We go into the sole, a tinted rubber
  • for the red Kool-Aid.
  • And please...
  • ( chuckles )
  • This is your invitation to Fat Boy Brunch.
  • All right. Can we change the name to Husky Boy Brunch?
  • ( laughter )
  • This is the lobster up top, and then gave it a top view.
  • I thought that was pretty ingenious.
  • I like the color scheme.
  • Great job keeping the laces inside of the outer portion of the shoe.
  • That way you have that clean line.
  • The color palette that you guys have come up with is really strong
  • in terms of what's actually out on the market right now.
  • It's very relevant. There is something a little bit missing.
  • It could have kind of pushed it a little bit further.
  • Blueprint, you can take your seats.
  • Trifecta, you're up next.
  • Laurance: I am feeling anxious about going into this presentation.
  • There's a lot at stake. Changing my major and leaving law school,
  • I'm willing to work and do anything possible to make my dreams a reality.
  • We are Trifecta. We want to give you something
  • that is so amazing that you'd want to put it on display.
  • So we are inspired to make a masterpiece
  • that is all about you and your life as an artist.
  • In the back of the heel, we wanted to expose that stitching
  • to really create that contrast between one side and the other.
  • to represent your transition into who you are today
  • and where you came from as a young artist.
  • Our color palette was inspired by Basquiat.
  • When you look at his paintings, primary colors.
  • We thought that these primary colors represented qualities that we saw in you
  • as a comedian, a writer, a philanthropist.
  • Something like a masterpiece.
  • Three stripes we painted on by hand
  • to represent that raw talent that just ties back to a classic, uh,
  • classic element in--
  • a classic element in, uh, like, um,
  • like an, uh, an ode to you-- your fashion forward sense.
  • - I don't know. - I get what you mean.
  • You get what I mean, you get what I mean.
  • We really see this as a shoe that kind of takes you forward
  • and really represents who you are as an artist,
  • and we hope you enjoy our masterpiece.
  • ( applause )
  • Judges, thoughts?
  • You threw me for a loop when this was the first side of the shoe that I saw.
  • Oh, okay, I'm with that. I'm with that.
  • So, what we're doing, uh,
  • is wait a minute. They're, uh, two different shoes.
  • I'd rock 'em both. I just can't rock 'em both at the same time.
  • But it's definitely a one-of-a-kind and an original.
  • Trifecta, you may have your seat.
  • Megan: I'm worried that we blew it.
  • You know, in the real world, if you can't make that great first impression,
  • you're not gonna get rehired. And there goes some work.
  • Next up, we have Nu Black.
  • My end goal is to win with my team,
  • all of us get a job at adidas.
  • I think we're just gonna kill it on the presentation.
  • - We're the Nu Black. - You didn't want to call your team black-ish?
  • - You just want to call it black? - ( laughter )
  • Hey, we're trying, we're trying.
  • Here we are, Compton, California.
  • The year, 1984.
  • - We imagine a teenage Anthony Anderson. - ( laughter )
  • Friday night, Jheri curl dripping.
  • Where else would you be headed other than the legendary Compton Skateland?
  • You did your history, dawg, 'cause that's exactly what I did.
  • ( laughter )
  • So drawing inspiration from the bold, the vivid lights of the venue,
  • we kinda wanted to reinvent this classic shoe
  • to a modern classic that you could truly wear
  • from the suburbs to the streets, everywhere in between.
  • As you can see, we wanted to take it straight through to the modern day.
  • So we used a engineered mélange knit throughout the whole upper.
  • If you remember the uniforms that they used to wear,
  • they used to have these satin white jackets,
  • So we added satin to this mix for the lining.
  • On the lateral side, three stripes,
  • and on the middle side, there's three different colored stripes,
  • which is reminiscent of the glossy floors from the skater rink.
  • We also know that you don't wear socks,
  • so to make it even more breathable,
  • we perforated the toe cap.
  • I mean, you will still be sockless,
  • but, ha, you'll still be funky fresh without your--
  • - so no worries there, all right? - ( laughter )
  • So how can we revamp this a little bit more
  • while keeping the classic look?
  • We have a TPU case, seamless from the side, but wraps over.
  • One piece versus having two laces,
  • making it a slip-on versus your traditional lace-up.
  • - You feel like skating with us today? - All right.
  • - ( applause ) - Nice job.
  • Anthony, what do you got?
  • Y'all did your homework. I really like the presentation.
  • The shoe and all the little touches that you have, pretty cool.
  • I think you went for it with trying to change the lacing system on the shoe.
  • I dig it.
  • The most polarizing part of this shoe is this here.
  • - Yeah. - But I commend you for trying it
  • because I haven't seen it before.
  • You guys may take your seat.
  • ( applause )
  • Last, but not least, The Hype.
  • ( applause )
  • Desmond: Coming to Pensole, being far away from my daughter
  • was a tough decision, so losing is not an option.
  • And I knew that it was gonna be hard,
  • but I feel like we will get it together.
  • Let's take a trip back into time, 1995.
  • A young Anthony Anderson is on his way
  • to the Mixtape Comedy Club to perform stand up comedy.
  • - Ha! - On his Walkman,
  • he's bumping Biggie, "One More Chance,"
  • Tupac, "Keep Your Head Up" for inspiration.
  • Two of your most influential hip-hop artists
  • were vivid storytellers.
  • Therefore, we chose to make two individual sneakers
  • representing each artist.
  • Looking at Tupac's lyrics, they're raw.
  • And we really wanted to communicate this through the leather choice.
  • So we stripped away the complexity of it and went with the burn lines.
  • Our next artist is Biggie.
  • We really wanted to show his loud personality.
  • We puffed up the insides. We puffed up the tongue of it.
  • We used fat laces to show his thick voice.
  • Desmond: So, we now present you with the Superstars.
  • We have Tupac's,
  • and then Biggie's.
  • That was a really bold risk that you guys took
  • of trying to create a left and a right shoe.
  • - Mm-hmm. - That's pretty rare
  • - 'cause usually it's one or the other. - Right.
  • Swoozie: Tash, what are your thoughts?
  • It's a really good execution, but I feel like the studs,
  • at the moment, is just a little bit too much.
  • All of this, the concrete, the rows that coming from it,
  • you know, the decadence. Nice work.
  • - Swoozie: Awesome, Hype. - ( applause )
  • Are we ready to see these shoes in action?
  • The teams were tasked to come up with a dance to represent their shoe.
  • With that in mind, please welcome to the stage
  • Hok Konishi and the Portland Trailbreakers.
  • ( applause )
  • For the Nu Black, we have Ben.
  • ( hip-hop music playing )
  • Zaneta: Seeing my shoe up there, it was kinda anxious 'cause
  • we just didn't want it to break while he's dancing in it.
  • ( applause )
  • For The Blueprint, it's Outhay.
  • ( hip-hop music playing )
  • - Hey. - ( laughter )
  • Think of dance, it kinda went with, you know,
  • food, like, in the kitchen, slide across the floor.
  • You're cooking brunch. It was hilarious.
  • ( applause )
  • Swoozie: Repping Trifecta, Dobbin.
  • ( hip-hop music playing )
  • Megan: I felt confident that the dancer would showcase the shoe through the dance
  • because it's simple, but it's still complex, much like our shoe.
  • ♪ You gotta know what I think, know what I mean ♪
  • - ( applause ) - Swoozie: And for The Hype, it's Oscar.
  • ( hip-hop music playing )
  • Desmond:We came up with a dance routine
  • to match the Tupac and Biggie story.
  • It goes from smoove to, like, super-duper hype.
  • ( hip-hop music playing )
  • Okay, Rico Suave.
  • - Yeah. - All right.
  • ( hip-hop music playing )
  • ( applause )
  • Teams, now it is time for the judges to deliberate.
  • Gonna have to ask you to leave the room
  • while the judges make their decision.
  • Andre: People judging your work is nerve-racking
  • just because, obviously, the stakes are so high.
  • Everyone put so much effort into what they do,
  • but it's all subjective. That's what design is.
  • Anthony, let's talk about The Blueprint
  • and their Fat Boy, AKA, Chubby Boy Brunch.
  • - Husky! - Oh, Husky Boy. Sorry about that.
  • Chubby is just as bad as fat. Husky.
  • - Big-boned Brunch. - Yeah, Big-boned Brunch.
  • I like the lacing system on this,
  • how we just keeping it clean on the outside.
  • Whole lobster take in the toe.
  • I like that. I would get that.
  • I think there were just some construction things
  • that they could have worked on a little bit more.
  • I really think they had the strongest color blocking of the whole group,
  • but creating a color block off of food isn't a new idea.
  • Swoozie: How do you feel about Trifecta's shoe, the Masterpiece?
  • There's two very different shoes on the table.
  • If they'd have just kind of gone one way or the other way,
  • then it would have resonated more.
  • There's so much going on right there.
  • - You can't be committed to one thing. - Right.
  • - That's not gonna move units. - Right.
  • Moving on to the Nu Black and The Glide.
  • I loved their presentation. They sold it to me, and I bought it.
  • - Mm-hmm. - This could be a piece of shit,
  • but the way they sold that piece of shit to me,
  • I bought it.
  • Goes back down to detail.
  • You know, it's like, why is there satin on here?
  • It's like, because those are the jackets they wore at Skateland.
  • We spoke about just having maybe one too many things.
  • - Yeah. - Like, you could have just had nothing else
  • - but just this detail. - Yeah.
  • Swoozie: Last but not least, The Hype with the Superstars.
  • I think they captured the duality of both worlds.
  • Tash: Good shoes that could exist separately.
  • You only see one shoe on a wall, and if somebody brings out a different shoe,
  • and it doesn't look like the one that was on the wall, people won't buy it.
  • What did you guys think about the dancers
  • and how they each represented their shoe?
  • I really didn't connect the two until the lobster and shoe.
  • Baking-- oh, you in the kitchen cooking.
  • Tash: Saw that one, the-- that one and...
  • - Yeah, I caught that one. I caught that one. - ...the stirring.
  • I was like, "Oh! Oh, it's the connective tissue
  • between this dance and this shoe. I got it.
  • Excellent. Okay, so you guys have had time to look over each shoe.
  • - You guys have a decision? - Anthony: You got one?
  • - I think so, too. - All right.
  • Let's bring 'em back out.
  • ( hip-hop music playing )
  • Analise: I felt very good after that presentation.
  • It was just a good follow-through
  • on a really fun concept, so I want this so bad.
  • I do not want to be the worst team right off the bat week one.
  • I'm very competitive because I like winning.
  • To be honest, I hate losing.
  • I always come prepared to win.
  • Swoozie: Teams, welcome back.
  • The judges have decided on a winner of this week's challenge.
  • Will teams Blueprint and The Nu Black please step forward?
  • Oh, they be standing right next to one another.
  • Hmm, how serendipitous.
  • Swoozie: D'Wayne, take it away.
  • Blueprint, what we really liked was just how thorough the presentation was.
  • You probably had the strongest color block.
  • The thing that we kind of were questioning is
  • using food as a color point of inspiration
  • is not the most original idea.
  • For The Nu Black, I think you had Anthony with the Jheri curl juice.
  • - Did you use Sta-Sof-Fro? - I used World of Curls.
  • - D'Wayne: Oh, yes. - ( laughter )
  • What we talked about was just the level of detail almost on every part of the shoe.
  • At the same time, you might have went a little too far.
  • Both teams have solid themes, solid all the way through.
  • But ultimately, only one can actually win this week.
  • Swoozie: Inside this box is the winner of this week's challenge.
  • - Anthony? - All right.
  • And the precious kicks this week belong to...
  • - Bam! - ( cheering )
  • Swoozie: Congratulations, Nu Black.
  • You win with the satin-lined Skateland-inspired shoe, The Glide.
  • Anthony Anderson literally just chose our sneaker of four groups.
  • I felt like a little kid. That was like the best feeling.
  • The first challenge, to get that over with, you know.
  • We take what we're given, and we elevate it. That's what we do.
  • Congratulations to all of you.
  • I wish you much luck and success with this.
  • - The dream team. It's the dream team. - ( laughter )
  • Congratulations. You guys have won an advantage in next week's challenge.
  • We'll see you next week.
  • Desmond: With Catalina and Rebecca, the trust has been broken.
  • I want to win, and I know we here for eight weeks,
  • so we better get our shit together.
  • Announcer: Next time on "Lace Up: The Ultimate Sneaker Challenge"...
  • This week's celebrities are Macklemore
  • and supermodel Ashley Graham.
  • Woman: This is way more difficult than last week.
  • Wow, you guys are already cut that off. That's a bad idea.
  • He is letting us thoroughly down.
  • Let's start the runway show. ( chuckles )
  • - I want to cry. - Oh, that's gonna make it hard to walk in.
  • It was my favorite part.
  • Desmond: I want to have a conversation with you.
  • - It doesn't feel good. - Ultimately, we do have to send you home.

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Description

Twelve aspiring footwear designers arrive at Portland’s Pensole Footwear Design Academy to begin a grueling eight weeks of competition, with jobs at Adidas on the line. Split up into four teams of three, their first challenge is to reimagine the Adidas Superstar for actor Anthony Anderson. To connect with the contestants and learn more about the Pensole Sneaker Design Competition, visit LaceUp.tv

Available with YouTube Premium - https://www.youtube.com/premium/originals. To see if Premium is available in your country, click here: https://goo.gl/A3HtfP

Keywords

Lace Up D wayne Edwards Swoozie YouTube Red Original Series YouTube Red Originals YouTube Red Anthony Anderson Macklemore Ashley Graham Fetty Wap Stan Smith Jesse Wellens Damian Lillard Eddie Huang Jamie Chung Jacques Slade James Harden Fung Brothers

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