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Video Can BLIZZARD ENTERTAINMENT Escape... ACTIVISION !!!???

TheTV.info
13:31   |   01/21/2019 at 20:36

Transcription

  • with the news coming out yesterday of
  • course the Activision and Bungie are to
  • go their separate ways but Bungie is to
  • be keeping the Destiny franchise people
  • have been asking me laughs right-center
  • as do you think that Blizzard
  • Entertainment can escape from Activision
  • well it's not quite as simple as that
  • but let's have a chat about it in
  • today's video hi everybody
  • 8as here from Hill versus babyface so
  • with Activision splitting from Bungie
  • the stock market has already reacted to
  • that in an out of hours trading the
  • stock price has gone down nearly 10
  • percent since the actual market closed
  • last night and of course this means that
  • stock for Activision which was trading
  • only two or three months ago at around
  • about the 81 dollar mark is now around
  • about the 46 dollar mark this is
  • absolutely crazy losses and although
  • there's an overall drop in the
  • technology market place there are
  • certain gaming companies which are
  • losing above the average EA and
  • Activision Blizzard being a couple of
  • those and I think we can equate a lot of
  • the reasons to decisions which were made
  • at those companies as well but the
  • question being asked is with Bungie
  • managing to break away from the manacles
  • of this evil tyrannical Empire can the
  • formerly beloved because I wouldn't say
  • their beloved right now Blizzard
  • Entertainment do the same and hopefully
  • go somewhere to becoming the company
  • that they used to be well just hold your
  • horses for a second because it's a
  • little bit more complicated than you may
  • think
  • because Bungie hopes for the way you may
  • think well this should be easy surely
  • for Blizzard to do the same well not so
  • much you see Activision and Bungie had a
  • business relationship
  • Activision didn't have any say in the
  • running of Bungie as a company they had
  • a business agreement in place so
  • rounding the game destiny Bungie would
  • create it they have the IP and
  • Activision would publish it and then of
  • course there would be other things
  • intermingled in that as regards to
  • revenue that was me wanting to be
  • produced targeted and then profit splits
  • blah blah blah blah blah blah blah and
  • obviously if these targets weren't hit
  • then there may be roof cushions whatever
  • whatever it may be but at the end of the
  • day Bungie had enough and that's what it
  • appears to be because reports have been
  • coming out though once the news broke to
  • the Bungie employees that they were
  • split seek from Activision they cheered
  • I told you things weren't rosy in the
  • land of Bungie and Activision but I mean
  • come on that's not exactly me being a
  • genius here I think it was pretty
  • apparent from the frosty frosty nature
  • of their relationship for a while now
  • whereas Blizzard Entertainment is
  • actually a subsidiary of Activision
  • Blizzard and Activision Blizzard is the
  • merger of Activision and what used to be
  • Vivendi coming together in 2008 so it's
  • bit more complicated than just breaking
  • away however we also have to go a wee
  • bit deeper into Blizzard Entertainment's
  • motivations as well over the course of
  • the last few years we've seen the
  • removal of some very significant people
  • in Blizzard Entertainment from places of
  • power we've seen Mike more Heim go in
  • recent times and then we also had Rob
  • Pardo and Chris Matson leave the company
  • as well founding fathers an old-school
  • Blizzard Entertainment personnel also if
  • we go back the people who created World
  • of Warcraft the vast majority of them
  • are no longer with the company anyway
  • they left many many years ago and what
  • we have now are teams that which are
  • being put together as well as new
  • personnel and personnel have
  • still stuck around here and there Tom
  • Chilton of course is no longer working
  • on World War Craft he's gone off to do a
  • mobile project and we see that the two
  • major powers right now in blizzard and
  • Taemin are most likely gonna be Jay Alan
  • Barack and also alum Adam now Jay Alan
  • Barack doesn't have the best of
  • relationships with MMORPG people or more
  • specifically World of Warcraft personnel
  • either he's probably known as the person
  • who killed off Star Wars Galaxies Jedi's
  • for everybody and then on top of that in
  • relation to people's call for vanilla
  • servers to be brought into the world of
  • warcraft he came up on stage at Blizzcon
  • and said the infamous you think you do
  • but you don't line just a few more
  • months until classic servers arrive in
  • the world Warcraft but it's alum Adam
  • that we probably really need to have a
  • look at you see Alan is actually an
  • original founder of Blizzard
  • Entertainment along with Mike Morhaime
  • and Frank Pierce Frank himself actually
  • credits Alan as the founder of Blizzard
  • Entertainment as he was the one who
  • convinced the other two to come together
  • and to create the company so he has
  • history with Blizzard Entertainment
  • going all the way back to the beginning
  • he did leave however in 2004 pretty much
  • burnt out from the creation of the world
  • of warcraft but returned to the company
  • in 2016 but during his absence he got
  • involved in the finance game and hedge
  • fund you take that the way you want to
  • take him but he has been described
  • multiple times as the genius of Blizzard
  • so let's just put some pieces together
  • and say that Activision and Blizzard
  • Entertainment split who would actually
  • run Blizzard Entertainment well would it
  • be Jay and brac I very much doubt it
  • indeed this is just speculation but I
  • would imagine probably alum Adam would
  • assumed a CEO
  • roll of the company and therefore if
  • that was gonna be the case we have to
  • look at the ethos and the direction that
  • Allen wants to take the company and as
  • we saw from Blizzcon last year Allen
  • wants to go heavily into the mobile
  • marketplace you just have to look at the
  • press conference after the Diablo
  • Immortal announcement to see exactly
  • where Allen's stance is on this he was
  • absolutely resolute about the direction
  • that Blizzard were gonna go in terms of
  • mobile gaming Nonie stressing that they
  • were absolutely committed to it but also
  • making sure that everybody knew that
  • they were taking some of the best
  • developers away from PC on to these
  • projects he was making it very clear to
  • his dissenting audience that he didn't
  • care about what they thought they were
  • pulling these people and it was almost a
  • big fu to the whole of the customer base
  • at which they had established for PC
  • gamers for such a considerable period of
  • time so even if Blizzard Entertainment
  • got its independence that wouldn't
  • suddenly turn them back to the company
  • they were in the early 2000s when they
  • were committed to developing the future
  • of gaming with projects like the world
  • of warcraft with you Diablos from a few
  • years ago etc no this looks very much
  • like a company that is committed to
  • going into the mobile marketplace and
  • making much less expensive games to
  • maximize their profits maybe Alan's time
  • in the finance sector has taught him
  • that even more on top of that you just
  • have to look at the management structure
  • that surround the games that Blizzard
  • Entertainment currently have and I'm not
  • talking low-end people that just graphed
  • in a way working hard trying to do a job
  • these people look more like they are
  • very much complicit with what's going on
  • with Activision Blizzard right now they
  • seem to be perfectly happy to be
  • producing what is being placed out in
  • front of us
  • which to be honest with you I think is
  • very substandard indeed I don't think
  • half of them even touch their own
  • product they have no idea why people are
  • rejecting it because they have no idea
  • about what people actually want I think
  • there has been way too much of a
  • disconnect between the community and the
  • development team and it's got nothing to
  • do with Activision Blizzard it's got
  • everything to do with the people who are
  • at Blizzard Entertainment right now as
  • much as we yearn for the glory days a
  • Blizzard Entertainment to return the
  • simple fact of the matter is the people
  • who created the glory days of Blizzard
  • Entertainment have now gone
  • those superb developers who had amazing
  • ideas and creative talent they've gone
  • elsewhere those figureheads which
  • transform the company you Matson's new
  • Pardo's they're gone and you're Morhaime
  • is just about to leave in a couple of
  • months time these are the people who
  • actually created the glory days of
  • Blizzard Entertainment and therefore if
  • Blizzard Entertainment is to get back to
  • anything that it used to be that
  • actually has to be a complete paradigm
  • shift within the company a complete and
  • utter attitude an ethos redirection and
  • if Allen Adham
  • is determined to push Blizzard forward
  • using mobile gaming then where do we sit
  • as PC gamers where do we figure in to
  • their plans
  • well Blizzcon of last year was a very
  • sobering experience because essentially
  • we don't they didn't create or show
  • anything really off for us and
  • subsequent to that we of course have
  • seen heroes the storm lose half its team
  • plus also its eSports and eventually
  • been left out to die and then suddenly
  • we're getting surveys asking if we would
  • really be bothered if they took eSports
  • away from hearthstone what next are they
  • gonna do the same for overwatch and
  • World of Warcraft content speaks for
  • itself we don't appear to be their
  • audience anymore
  • so if Activision and Blizzard
  • Entertainment were to split and Blizzard
  • Entertainment gained its in
  • dependence although I think that
  • Activision has a lot to answer for in
  • the way that Blizzard has changed
  • throughout the course over the last few
  • years I would stress that the people who
  • are currently positioned in the
  • prominent roles within the company are
  • okay with that if not complicit to that
  • and I don't think that an independent
  • break away from Activision would change
  • Blizzard Entertainment as it exists
  • today in any meaningful way for us PC
  • gamers and ours lovers of these various
  • franchises I think there would have to
  • be an absolutely polar shift within the
  • company to gain the trust back from each
  • community what I will say though is I'm
  • really hoping that this split between
  • Bungie and Activision causes other
  • companies to look at their relationships
  • with publishers and if possible make
  • that breakaway and I'm gonna say
  • specifically Bioware I'm kind of calling
  • on you here because you're a company who
  • we are really worried about and I mean
  • really worried about you have created
  • some of the most amazing franchises with
  • Mass Effect and Dragon Age and we want
  • to see these games for many many more
  • years to come you've created some of the
  • best characters some of the best worlds
  • some of the best universes for us to
  • explore and get lost in and the last
  • thing that we want to see is you
  • consumed by the parasite that is EA so
  • if there's any way by a way that you can
  • get out of this relationship
  • with this company that will and you know
  • it will consume you if you don't do what
  • it wants you to do then we're going to
  • lose a great great company because
  • they've done it before and they will do
  • it again so I hope you enjoyed the vid
  • peeps if you did do get a thumbs up and
  • also subscribe to the channel follow me
  • on social media and twitch for live
  • streaming links there in the description
  • box down below and I'll be back with
  • some more stuff very soon you take care
  • bye for now
  • you
  • [Music]

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Description

Since Bungie has broken away from Activision I've been asked by many people "Can BLIZZARD escape from Aztivision too?" So let's discuss that in today's video!!

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